Privacy Policy

1. Introduction

DA Market Securities, Inc. ("DMSI," "we," "us," or "our") is committed to protecting your privacy in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations. This Privacy Policy explains how we collect, use, and protect your personal information.

Data Protection Officer: Fe M. Caling
Contact: helpdesk@itrade.ph | (02) 8887-5457

2. Information We Collect

We collect personal information necessary to provide brokerage services, including:

• Identity Information: Name, address, date of birth, government IDs, TIN
• Financial Information: Income, bank details, transaction history, trading records
• Contact Information: Phone numbers, email addresses
• Technical Information: IP addresses, device information, website usage data

3. How We Use Your Information

We process your personal information to:

• Open and maintain your trading account
• Execute trades and process transactions
• Comply with regulatory requirements (SEC, PSE, BSP, AMLC, BIR)
• Provide customer service and support
• Prevent fraud and ensure security
• Send important account notifications

4. Legal Basis for Processing

We process your information based on:

• Your consent for marketing communications
• Contractual necessity to provide brokerage services
• Legal obligations under Philippine securities and banking laws
• Legitimate interests for fraud prevention and service improvement

5. Information Sharing

We may share your information with:

• Regulatory authorities (SEC, PSE, BSP, AMLC, BIR) as required by law
• Market infrastructure (PDTC, SCCP) for trade settlement
• Service providers (banks, IT vendors) under strict confidentiality agreements
• Legal authorities when required by court order or law

We do not sell your personal information to third parties.

6. Data Security

We protect your information through:

• Encryption of sensitive data
• Secure access controls and authentication
• Regular security assessments
• Employee confidentiality training
• Secure data storage and backup systems

7. Data Retention

We retain your information as required by law:

• Account records: 7 years after account closure (SEC requirement)
• AML/KYC documents: 5 years after relationship ends
• Transaction records: As required by applicable regulations

8. Your Rights

Under the Data Privacy Act, you have the right to:

• Access your personal information
• Correct inaccurate or incomplete data
• Object to certain processing activities
• Request deletion in specific circumstances
• Data portability in electronic format

To exercise these rights, contact our Data Protection Officer at helpdesk@itrade.ph.

9. Cross-Border Transfers

If we transfer your information outside the Philippines, we ensure adequate protection through contractual safeguards or your explicit consent.

10. Cookies

Our website uses cookies to improve functionality and analyze usage. You can control cookie settings through your browser.

11. Updates

We may update this policy periodically. Continued use of our services constitutes acceptance of any changes.

12. Contact Us

13. Complaints

For privacy complaints, contact us directly or file with the National Privacy Commission:

• Website: privacy.gov.ph
• Hotline: (02) 8234-2228