Our Vision & Strategy
Building the future of full-service investing in the Philippines
Transforming DA Market into a Modern Investment Platform
DA Market Securities continues to strengthen its capabilities through technology, innovation, talent development, and strategic collaborations designed to enhance the client experience and support long-term growth.
Our Strategic Goal
Our goal is to build one of the Philippines' leading independent brokerage and wealth management platforms by combining personalized service, modern technology, and access to investment solutions that help clients achieve their financial goals.
Our Areas of Focus
- Digital Trading and Investment Technology
- Enhanced Client Experience and Service
- Strategic Financial Institution Partnerships
- Investor Education and Financial Literacy
- Institutional and Corporate Client Solutions
- Long-Term Wealth Creation Opportunities
Our Strategy
We leverage decades of capital markets experience, strategic technology partnerships, and relationships with financial institutions to create a trusted investment platform for individual, corporate, and institutional investors.
Through innovation and collaboration, we seek to broaden investor access, enhance client experience, and support the continued development of the Philippine capital markets.
Building for the Future
Under the leadership of President Jocelyn “Joy” David-Greenlaw, DA Market Securities is focused on strengthening its core brokerage business while investing in technology, strategic partnerships, and operational excellence to better serve the evolving needs of investors.
Expanding Our Services
DA Market Securities is expanding beyond traditional stock brokerage by enhancing its digital capabilities, strategic partnerships, and investment solutions to better serve the evolving needs of investors.
Key services currently being introduced
Fixed Income Solutions
Subject to Regulatory Approval
Enhanced Digital Trading Platform
Coming Soon
Strategic Financial Institution Partnerships
Services being prepared for future rollout
Future services are subject to regulatory approvals, strategic partnerships, and market conditions.
Investment Advisory & Financial Planning
Portfolio Advisory & Wealth Planning
Lending, Protection, and Retirement Solutions
Insurance Solutions
Educational Plans
Estate Planning Services
Digital Access for Global & Offshore Clients
Leadership Spotlight
Meet the leader guiding DA Market's transformation.
Jocelyn “Joy” David-Greenlaw
President, DA Market Securities, Inc.
Entrepreneurial Roots • 20+ Years U.S. Wealth Management Experience • Passionate About Financial Empowerment
Raised in a family of entrepreneurs, Jocelyn “Joy” David-Greenlaw developed a strong foundation in business, finance, and client service through decades of involvement in banking, foreign exchange, remittance, real estate, education, and other entrepreneurial ventures.
She later built a successful career in the U.S. financial services industry, spending more than 20 years serving clients and supporting financial advisors through leading institutions including Bank of America, Morgan Stanley, Wachovia Securities, and Wells Fargo Advisors.
After returning to the Philippines, Joy acquired DA Market Securities, a Philippine Stock Exchange Trading Participant established in 1987. As President, she is leading the Company's transformation through technology, innovation, talent development, and strategic partnerships while maintaining the highest standards of integrity, regulatory excellence, investor protection, and personalized client service.
Her vision is to position DA Market as a leading financial services platform that connects investors with innovative investment solutions, strategic opportunities, and trusted guidance—helping clients build, preserve, and grow wealth across generations.
Partner With Us
We are looking for a like-minded institutional partner who shares our belief in the value of independent, client-centered financial services in Southeast Asia.
The Ideal Partner Will Bring:
Strategic growth capital
Technology and digital infrastructure
Product innovation and global best practices
Wealth management and advisory expertise
Institutional capabilities and operational support
Distribution networks and expanded market access
Ready to Shape the Future?
If you see the opportunity to help shape the future of full-service investing in the Philippines, we invite you to start a conversation with us.
Start a Conversation